Monday, December 31, 2012

Congratulations to Fred and the rest of the Sales Team on a job well done!

Dr_logo_web

"I was very pleased with my experience at Morehead Honda. I did not feel pressured to make a decision right away, and when I did decide to go with Honda, the deal was completed in a timely fashion." Stop by our DealerRater page to read more thoughts from our customers.

Thursday, December 27, 2012

The 2013 Honda Civic Si Coupe - "Things Can Always Be Better"

Introducing a Honda that has been designed by people who know things can always get better, and wanted to see what they could do with this design.

Wednesday, December 26, 2012

Friday, December 21, 2012

26 Bells Rung Statewide to Commemorate Sandy Hook Victims

Morehead Honda and Honda of Kingston both honored the statewide commemoration of the tragedy that took place at Sandy Hook Elementary a week ago today.  A bell was rung 26 times at both dealerships in memorial of each Sandy Hook victim.  Our hearts and minds are with the Newtown community.  Those we have lost will live on forever in our memories.

Thursday, December 20, 2012

Honda Accord, Suzuki Kizashi rate highest on new crash test; 2 Toyotas rated poor

Honda

Thirteen mid-sized cars have earned high marks on the insurance industry's newest frontal-crash test, but a pair of Toyota models tested fared worse than the rest.

The so-called small overlap test involves crashing the front corner of a car into a barrier at 40 mph. The Insurance Institute for Highway Safety devised the test to simulate a collision with a stationary object such as a tree or a utility pole.

Just three out of 11 luxury cars rated "good" or "acceptable" on the insurance industry group's first round of tests this summer, but today the IIHS gave a good rating to the four-door Honda Accord and the Suzuki Kizashi, and an acceptable rating to 11 more mid-sized cars.

"Normally we see new technology and new innovations go into the luxury cars first, so we see them doing better," IIHS President Adrian Lund said. "This is a bit of a surprise."

Three other models -- the Hyundai Sonata, Chevrolet Malibu and Volkswagen Jetta sedan -- rated as "marginal."

Toyotas fared worse

The Toyota Camry sedan and Prius v hybrid ranked worst on two measures of safety, leading IIHS to slap them with a "poor" overall rating.

In both of Toyota's vehicles, the crash caused significant intrusion into the occupant compartment -- in the case of the Camry, the front wheel was forced sharply backward toward the driver's feet. The driver-side airbags also failed to fully prevent a blow to the test dummy's head in both crashes.

"They've got to find a way to strengthen the occupant compartment and manage the forces out there on the edge of the vehicle," Lund said of Toyota.

During the small overlap test, 25 percent of the vehicle overlaps with a barrier during the collision, compared to 40 percent during the current moderate overlap test.

Automakers are responding by adding structures to absorb impacts to the front corners of a car, and by strengthening compartments so that wheels cannot be forced so easily backward toward passengers' feet.

Ford, Subaru, Volkswagen and Honda all told IIHS they designed vehicles to handle the new test, Lund said, and Toyota has told the group it plans to follow suit.

"With this new test, the Institute has raised the bar again and we will respond to the challenge," a Toyota spokesman said. "We are evaluating the new test protocols and can say that there will not be one single solution to achieve greater crash performance in this area."

The spokesman added that Toyota leads all automakers in the number of models named "Top Safety Picks" for 2012 by IIHS. Those 19 models from Toyota, Lexus and Scion include the Camry and Prius v.

Honda engineering

Honda used an approach known as ACE, or advanced compatibility engineering, to dissipate crash energy outside the area affected by a head-on crash.

Chuck Thomas, chief engineer for automotive safety research at Honda, said the alterations added a bit of weight to cars such as the Accord, which was redesigned for model year 2013 with the new test in mind.

"We always want to develop a vehicle that's absolutely as light as possible, but also strong enough to do everything we need to do," he said. High-strength steel helped make up for some of the increase, he added, so about "10 to 15 pounds is what the guys like me have added to the vehicle to improve performance."

IIHS Ratings
Rated good:
-- Honda Accord, four-door
-- Suzuki Kizashi

Rated acceptable:
-- Ford Fusion
-- Honda Accord, two-door
-- Kia Optima
-- Nissan Altima, four-door
-- Nissan Maxima
-- Subaru Legacy
-- Subaru Outback
-- Dodge Avenger
-- Chrysler 200, four-door
-- Mazda 6
-- Volkswagen Passat

Rated marginal:
-- Hyundai Sonata
-- Chevrolet Malibu
-- Volkswagen Jetta sedan

Rated poor:
-- Toyota Camry
-- Toyota Prius v

Courtesy of AutoNews.Com

Tuesday, December 18, 2012

Great job, Eileen! You helped this customer find the perfect holiday treat.

"I am now DRIVING a 2008 HONDA PILOT which I LOVE!!!! Thanks You so much Eileen Salma & Mike Desantis for giving me the greatest Christmas present :)" --cyquinones4

Dr
Click here to read even more great feedback on Dealer Rater!

Monday, December 17, 2012

The latest technology can be yours for FREE!

Mh
All you have to do is enter our contest and you could win an iPad Mini!  Click here!

We love hearing feedback THIS good! Check out our latest review on Dealer Rater.

"This was one of the most memorable experiences I've ever had. I've been in and out of cars since I was 15 whether it be a personal buy or a dealership and this was by far the best and most helpful. Thanks to the Morehead Honda team. You truly are amazing at what you do!!!!" --Easports23

Dr
Click here to read even more great feedback!

Tuesday, December 11, 2012

New small Honda CUV teased ahead of Detroit debut

Mhhok

Honda released this teaser image today of a new small crossover concept that will debut at the Detroit Auto Show in January. The Japanese automaker did not offer up any specific details about what to expect from the new CUV concept, only saying that it is a "global concept model combining a sporty and dynamic SUV profile with a spacious, functional interior."

This concept likely previews the upcoming Fit-based crossover that we've told you about before. Honda is expecting the next-generation Fit to sell something like 200,000 units annually, largely thanks to an expanded model range that is said to include a new sedan in addition to the CUV previewed here.

We'll have the full details when the new concept bows in Detroit next month.

Courtesy of AutoBlog

Monday, December 10, 2012

Way to go, Tommy! Check out our latest Dealer Rater reviews.

"We were helped immediately when we arrived at the dealership. The salesman, Tommy Loving, was personable and made us feel very comfortable. He took his time explaining everything. Every question we asked he answered fully." --jconk1

Dr

Click here to read more!

THERE'S ONLY ONE LEFT!

You can lease this 2012 Accord EX-L V6 Navi Sedan for only $339/mo for 36 months!  You have to check out this deal!

Mh

Thursday, December 6, 2012

Honda's 1 Millionth U.S. Export

Twenty-five years after the first U.S.-made Honda automobile was exported to overseas markets, associates at the company's Marysville Auto Plant marked production of the 1 millionth Honda automobile to be exported from the U.S.

Wednesday, December 5, 2012

Wayne B. - Customer Testimonial - Morehead

Wayne B. bought a new Honda Ridgeline from us at Morehead Honda. He was very pleased with the excellent service that he had and greatly appreciates everything. Thanks for coming in to our dealership!

Monday, December 3, 2012

Tom O. - Customer Testimonial - Morehead

Tom O. came in to Morehead Honda to purchase a vehicle. He was very pleased with Tommy, who was very loving throughout the whole process with Tom. Thank you for stopping in to our dealership!