Monday, March 26, 2012

Thursday, March 22, 2012

Rumored: Honda, Acura Could Adopt ZF 9-Speed Automatic By 2014

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Although most of Honda’s recent powertrain news has surrounded CVTs and dual-clutch transmissions, that shouldn’t be taken as a sign the automaker is abandoning conventional automatics altogether. In fact, the automaker will likely adopt a 9-speed automatic by 2014 at the earliest.

Automotive News first reported in late 2011 that Honda was planning on launching an eight- or nine-speed automatic in the near future, but a source close to the program now tells us the automaker will use the new nine-speed transverse automatic developed by German powertrain supplier ZF.

If that gearbox sounds vaguely familiar, it should: it’s set to make its initial debut in a string of Chrysler Group vehicles over the next two years. Fiat/Chrysler CEO Sergio Marchionne first hinted at using/developing the transmission in late 2010. Chrysler itself has been relatively mum on the subject, but UAW officials at the company’s plant in Toledo, Ohio, have suggested the replacement for the Jeep Liberty will be one of the first applications of the transmission.

The transmission, which ZF calls the 9HP, is designed for transverse installations, making it suitable for front- and all-wheel-drive platforms. Although Honda has typically developed its own transmissions, the 9HP will be a significant departure from Honda’s existing automatics in that it utilizes planetary gearsets in order to save space (ZF says the gearbox measures 20.5 inches wide, 16.6 in tall, and 14.5 inches deep).

ZF proclaims the gearbox is capable of handling up to 354 lb-ft of torque, and can support both start/stop and hybrid drive systems. The total gearing spread is quite wide (9.84:1), and taller gear ratios in the upper range of the gearbox allegedly play a big part in improving fuel economy by 10-16 percent. The supplier claims an engine mated to the 9HP needs to run at a mere 1900 rpm in order to propel a vehicle at 75 mph.

Honda officials refrained from confirming or denying the gearbox or its future applications, noting it’s company policy not to comment on future product plans. Given every Honda and Acura model currently on the market places its engine in a transverse fashion, the possibilities are theoretically endless, but we wouldn’t be surprised if this transmission is relegated to heavier and more upscale midsize models. Models like the Odyssey and Pilot, along with the Acura MDX and TL, are all potential recepients. Presently, these models utilize Honda’s 3.5-liter and 3.7-liter V-6 engines, and produce between 253 and 270 lb-ft of torque, respectively – well within the capabilities of the 9HP.

What remains to be seen is how the 9HP will be rolled out. We know ZF should start building 9HPs within its South Carolina plant in 2013 for Chrysler, but rumor has it Honda won’t start using the transmission until 2014. If so, the next-generation Acura TL, which is expected to launch in late 2013, could be one of the first vehicles to utilize the transmission.

SOURCE: automobilemag.com

We would like to thank the author of this great review, we truly appreciate it!

Thank you to this happy customer for writing this great review. We appreciate it!

Wednesday, March 21, 2012

Foreign Language Couple - Honda Really Big Sales Event

Are you ready for Spring?

Eight years and four vehicles later, Ray loves Morehead Honda - thanks Ray!

Mr. Garcia chose Morehead Honda and you can too!

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Great review on Facebook, nice job team!

Monday, March 19, 2012

Check out the latest rave reviews for our stellar team here at Morehead Honda!

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Reason for Visit: Sales (Used)

I recommend this dealer: Yes

Employee(s) Dealt With: Trevor Straffa, Freddie Dunning, Mark Etri, Dan Hoye

My Review of Morehead Honda:
As a life long and current Toyota owner I was skeptical about venturing into new territory and comparing Honda automobiles. I was in the market for a new vehicle when I spotted a car just coming off lease. A loyalist that I am it was hard to cross the threshold of a Honda dealer but I was pleasantly greeted by my salesman Trevor Straffa who helped me put a good deal together on a certified used 2009 Honda Accord Coupe. Sales manager Freddie Dunning ironed out the details including making sure I was completely satisfied with the vehicle. He met and exceeded my expectations. I drove away with an awesome, low mileage car that looks new, has a 7 year, 100,000 mile power-train warranty and I saved $9,000 off a new car sticker price. I highly recommend Morehead Honda and its professional and courteous staff.









Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Trevor Staffa

My Review of Morehead Honda:
My husband and I recently purchased a gorgeous new 2012 crv lx from Trevor and morehead honda. From the moment i had step foot into the showroom my salesperson Trevor was there to greet me with a smile and a warm reception. I did not expect to buy a car that day but Trevor was a true professional and explained every feature of the car thoroughly and took my husband and I on a very informative test drive that ultimately led to the two of us feeling like we couldn't leave the dealership with out purchasing the CRV then and there! I'm so glad that we did and had a chance to meet Trevor..he is a true asset to the Morehead family and has earned my loyalty the next time i am in the market for a new vehicle....Its good to see a young man that loves his job and is enthusiastic and that can also buck the trend of the stereotype of the average car sales person. I highly recommend if your in the market for a new or used Honda to see Trevor!! Thank you for everything

Congratulations to the 2012 Honda Fit, the winner of Cars.com's $16,000 Subcompact Shootout!!

Wednesday, March 14, 2012

Morehead Honda | Used Specials

Mike and Dora chose Morehead Honda!

Cats Like to Chase - Honda Really Big Sales Event TV

Another great 5 Star Review on DealerRater, great job team!

Wednesday, March 7, 2012

Enjoy these videos from satisfied Morehead customers. Come down and find your Honda and you could star in your own video too!

Visit www.MoreheadHonda.com to find yourself a vehicle today!

 

 

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March & April Honda Offers

Thank you to Holly for sharing her great experience here at Morehead Honda working with Mr. Tommy Loving!

Monday, March 5, 2012

It's March and we've got a new service special for you...

Great new 5 Star Reviews for the Morehead Honda crew, great job everyone!

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Reason for Visit: Sales (New)

I recommend this dealer: Yes

Employee(s) Dealt With: Jeremy Abramson, Mark Etri

My Review of Morehead Honda:
This was our second vehicle purchase with Mark Etri at Morehead Honda in the past two years. This says a lot about the dealer because we have 6 Honda dealers within 30 minutes of us. We were originally referred to the dealership by a friend who had high praises of Morehead Honda's prices, service, and sales. For the second time we have had a very pleasant experience with the purchase of our new vehicle. Mark is outstanding in his knowledge of the entire vehicle line and the overall sales department has a new school sales approach. You will not find any "let me promise you the world and then you find out differently later on" like at other dealerships we have experienced! Our experience with the service department and the dealership over all has been outstanding. Pricing for the Honda Pilot and for our previous Accord were much better than the published averages on cars.com or Edmunds and comfortably beat other Honda dealerships in the area. They give a great deal and we would recommend this dealership to our closest friends and family.

Sincerely,
The VanBeek Family



It was a record February for Morehead Honda and our sister store Honda of Kingston. Congrats everyone! We couldn’t have done it without our loyal customers.